Fat Is an Advertising Issue Reaction

This reading focused on the fact that advertising has created such an impossible to reach image of women that it has led to a massive increase in women who feel insecure about their bodies, want to change their appearance and do drastic things such as becoming bulimic in order to try and look like these "sexy" women. After realizing that advertisements like this led to such problems all over the world, Dove decided they needed to step in and change things. They wanted to create and ad campaign that promoted normal looking women and that highlighted they're uniqueness and differences instead of their conformity to a certain "'appealing" body image. I, personally, applaud Dove for this effort and am glad they achieved a good amount of success with their ad campaign. I'm tired of seeing ads showing these sickly looking, anorexic women and saying "this is what you need to aspire to look like". I've always thought that was stupid and knew that real people didn't look like that. I've also scolded people who think they need to aspire to that image because it just leads to insecurity, unhappiness and anger. It's not a healthy lifestyle to live. But, thanks to companies like Dove, people can hopefully see that being as thin as possible and starving yourself isn't the right way to live and they don't need to try and attain that image in order to be accepted and feel sexy. So, I'm glad companies like Dove exist and hope that all of their competitors follow in their footsteps and realize that they can better the population if they stop promoting impossible to attain images as what people need to look like in order to be sexy and to be accepted.